Hall H is where all the bombs are dropped at San Diego Comic-Con in the ongoing battle between Marvel and DC on all fronts. Surprisingly, this year’s salvo was remarkably light from both sides.
While DC showed of footage from Batman v Superman and gave us a look at Gal Godot as Wonder Woman, they didn’t announce anything new or discuss other projects for the big screen. The same was true for the TV side which discussed projects on their way this fall but nothing new beyond that.
Marvel was no different. They talked about Ant-Man and Avengers 2, and only announced that a very expected Guardians of the Galaxy sequel is on the way. TV-wise, they talked about Agents of S.H.I.E.L.D. and Agent Carter but didn’t mention the various Netflix series they’re working on.
This seemed odd for both companies. Rather reputable rumors surfaced about a slate of DC movies to be announced at SDCC 2014 with not a word mentioned by the time the con was over. Marvel keeps dropping release dates without movies attached to them, leaving fans to guess at what they might be.
If both DC and Marvel want to keep people on board, keep them in the loop with a clear plan that’s executed well. That’s a big part of why Phase One for Marvel was such a success though subsequent movie phases are looking less and less organized. And DC certainly isn’t coming across any better in their strategy, such as it is. Not rolling their TV and film offerings into one universe might prove to be a mistake.
Regardless, be clear in your plans. Leaving fans in the dark builds frustrations, not hype. And a little reassurance might be a good thing considering the ongoing changes to movies we thought were in the bag like Ant-Man.